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Design • Brand • Web • Content

Brand Identity & Web Design Studio — Design. Build. Grow.

Ursus Flux is a micro-creative studio helping brands design, build, and grow online. From identity to websites and content that works.

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Born from the idea of constant motion, Ursus Flux exists at the intersection of design and evolution. We build brand and web systems that stay fluid in an ever-shifting digital world — grounded in clarity, crafted for change.

Featured Projects

The Island Restaurant — Canadian Mountain Fusion, Golden BC

The Island Restaurant

Brand, Web & Strategy

The Island Restaurant

Brand Refresh, Web & Strategy — Golden, BC
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A full digital refresh for one of Golden's most beloved restaurants — a two-storey log building on Gould's Island overlooking the Kicking Horse River, where Aaron and Petra have been serving homemade Canadian mountain fusion since 2009.

Scope included a ground-up website rebuild, a light brand refresh for digital — new roofline wordmark, updated mark system, and social content direction — plus business strategy to better position The Island for the visitor economy and year-round regulars.

Visit islandrestaurant.ca →
The Lines Lab — backcountry ski conditions web app brand identity, Golden BC

The Lines Lab

Coming Soon

The Lines Lab

Brand Identity & Web App — Golden, BC
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Backcountry conditions, simplified. A real-time ski conditions dashboard bringing together avalanche forecasts, weather data, and trail info for Golden, BC. Brand identity and web app in development.

Visit thelineslab.com →
Pro Pilates and Physio Golden — logo, social kit, business cards, poster

Pro Pilates & Physio

Brand, Print & Web

Pro Pilates and Physio Golden

Brand Identity, Print & Web — Golden, BC
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Full rebrand for Kicking Horse's resident physiotherapist and clinical Pilates specialist, with over 35 years of experience. Scope covered logo design, social media kit, business cards, poster design, and a fully responsive website built to serve both mountain locals and visitors.

Visit prophysiogolden.com →
Correia Realty — landing page design, Orangeville and Caledon real estate

Correia Realty

Web Design

Correia Realty

Landing Page — Orangeville, Caledon & Dufferin County
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Temporary landing page for a RE/MAX team serving Orangeville, Caledon, and Dufferin County — clean, confident, and built to hold space while the full site and listings portal are in development.

Visit correiarealty.ca →
Friends + Enemies Toronto agency — integrated brand, digital and campaign production

Friends + Enemies

Integrated Producer

Friends + Enemies

Integrated Producer — Toronto (Contract, 4+ Years)
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On-contract project management across brand, digital, and campaign work for one of Toronto's most respected independent creative agencies. Day-to-day PM duties spanning strategy, production, and delivery for clients including Riverside Foods, Prospect Media Group, CloudMD / Kii Health, Keep, TVO Arts, Art Windsor-Essex, MadeGood, and LowestRates.

View agency work →
One Method Toronto agency — experiential brand work for Häagen-Dazs, Nestlé Kit Kat and more

One Method

Senior Project Manager

One Method

Senior Project Manager — Toronto (2 Years)
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Full-time senior PM at a Toronto-based digital and design agency known for experiential brand work. Managed projects across multiple client verticals over two years, with brand, digital, and campaign deliverables for 7Acres, Häagen-Dazs, Nestlé, Boost, and Specsy.

Visit agency →
Pro Angler fishing app — rebrand, onboarding UX, marketing assets

Pro Angler Fishing App

App Rebrand & UX

Pro Angler Fishing App

App Rebrand, Onboarding UX & Marketing
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End-to-end brand refresh for the Pro Angler fishing app, paired with a full rethink of the onboarding experience. Scope covered new visual identity, App Store marketing assets, UX improvements, and ongoing social and marketing initiatives — repositioning the app as a premium tool for serious anglers.

Semlers Truck & Equipment Sales — visual identity and logo design

Semlers

Visual Identity

Semlers Truck & Equipment Sales

Visual Identity
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Bold visual identity for a heavy equipment and truck dealer. The mark combines agricultural heritage with industrial strength — wheat and gear elements unified in a distinctive emblem built to work at any scale, from cab door to invoice.

PEC Sprouts — microgreens logo design, Prince Edward County

PEC Sprouts

Visual Identity

PEC Sprouts

Visual Identity — Prince Edward County
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Fresh, approachable logo for a Prince Edward County microgreens grower. The organic shape and vibrant colour palette reflect the farm-to-table ethos and the living product they deliver to local restaurants and markets.

HUNT•IN hunting intelligence app — app icon and visual identity

HUNT•IN App

Visual Identity

HUNT•IN App

Hunting Intelligence — Visual Identity
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Rugged, outdoors-focused app icon for the HUNT•IN (Hunting Intelligence) companion app. The stag silhouette with integrated bird creates a distinctive mark that reads clearly at small sizes while capturing the spirit of the hunt.

Bohoknits — handmade fiber arts brand identity and woolly mammoth logo

Bohoknits

Visual Identity

Bohoknits

Visual Identity
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Playful, characterful identity for a handmade fiber arts brand. The woolly mammoth made of yarn balls captures the warmth and craftsmanship of hand-knit goods with a memorable, whimsical personality.

Reid's Roofing & Insulation Alberta — social media content and branded templates

Reid's Roofing & Insulation

Social Feed

Reid's Roofing & Insulation

Social Feed & Marketing Materials — Alberta
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Social media content strategy and templated post designs for an Alberta roofing contractor. Consistent, branded content that builds credibility and drives quote requests.

Reid's Roofing Ontario — professional roofing company website design

Reid's Roofing

Web Design

Reid's Roofing

Web Design — Ontario
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Website design for an Ontario-based roofing company. Clean, professional layout highlighting services and warranty, making it easy for homeowners to request a quote.

Fish Vivid Prints — fine art print shop logo and animated identity

Fish Vivid Prints

Visual Identity

Fish Vivid Prints

Visual Identity & Animated Logo
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Vibrant identity and animated logo reveal for a fine art print shop specializing in aquatic wildlife. The identity captures the vivid colours and fluid movement that define their museum-quality prints.

Loving Truth Farm — equine therapy visual identity and logo

Loving Truth Farm

Visual Identity

Loving Truth Farm

Visual Identity
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Heartfelt identity for an equine therapy farm. The radiant horse symbol surrounded by hearts reflects their mission of healing and connection through human-horse relationships.

Alberta Feed Grain — agricultural supplier visual identity

Alberta Feed Grain

Visual Identity

Alberta Feed Grain

Visual Identity
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Strong agricultural mark for an Alberta feed supplier. The shield and field lines communicate reliability and prairie roots — built to work on trucks, signage, and invoices alike.

County Acrobatics & Pure Joy Dance — brand identity, signage, print

CA & Pure Joy Dance

Brand & Print

County Acrobatics & Pure Joy Dance

Brand Identity, Print & Web
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Ongoing brand partnership with a growing dance and acrobatics studio. Deliverables include logos, competition outfits, signage, posters, competitive handbooks, and website support — building a cohesive identity across every touchpoint.

Leaders Beyond

Website & UX

Leaders Beyond

Website Overhaul & UX
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Complete website overhaul for a leadership development organization. Full UX revamp including restructured navigation, refreshed copy, curated image library, and a modern responsive design that better reflects their mission and expertise.

RS Construction Group

Homepage Design

RS Construction Group

Homepage Design
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Homepage design for a construction company, built to showcase project scope and drive inbound leads. Clean, confident layout that puts their work front and centre and makes it easy for potential clients to get in touch.

CyberconIQ — cyber risk intelligence platform visual concept

CyberconIQ

Conceptual

CyberconIQ

Conceptual Look & Feel
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Visual concept development for a cyber risk intelligence platform. The modern, professional aesthetic bridges complex security concepts with approachable design for enterprise audiences.

Dawn Mountain Nordic Centre — Golden Nordic Ski Club, Golden BC

Dawn Mountain Nordic Club

Strategy & Consulting

Dawn Mountain Nordic Club

Strategy & Consulting — Golden, BC
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Strategic consulting and organizational compliance support for the Golden Nordic Ski Club Society — the volunteer-run non-profit behind Dawn Mountain Nordic Centre, one of BC's premier cross-country skiing destinations with 33km of groomed trails adjacent to Kicking Horse Mountain Resort.

Work focused on governance frameworks, operational documentation, and compliance alignment to help the club operate sustainably and continue delivering world-class Nordic terrain for locals and visitors alike.

Visit goldennordicclub.ca →
JWT
J. Walter Thompson · now VML

JWT

Senior Project Manager

J. Walter Thompson

Senior Project Manager — Global Agency (now VML)
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Senior project management at JWT (J. Walter Thompson), one of the world's oldest and largest advertising agencies — now part of VML. Managed campaigns across automotive, financial services, CPG, QSR, and non-profit sectors, including Mazda, HSBC, Tim Hortons, Hawaiian Tropic, and ParticipACTION.

Visit VML →

Our Process

01

Scope & Sprint

We start with discovery: clarify goals, audit what's working, and define a focused sprint so we can move on fast, high-impact work.

02

Design & Draft

We ship a polished first pass fast, so we can spend time on the right refinements.

03

Launch & Handover

Final files, templates, and a mini guide. You own everything.

Creative Solutions

01

Brand Identity & Design Systems

Crafting unique brand identities and scalable design systems that establish your visual language.

02

Digital Strategy & Consulting

Guiding brands to digital success with strategic planning and expert consultation.

03

Web Design & Development

Building stunning, functional websites that bring your ideas to life.

Learn more →
04

Content Creation & Campaigns

Creating content and campaigns that engage audiences and drive results.

05

UX Strategy, Flow & UI Design

Ensuring seamless interactions with intuitive user experience and interface design.

06

Project Management

Keeping everything on track with organized, transparent project delivery.

Toolkit

Google Workspace
Notion
ClickUp
Figma
Adobe Creative Cloud
Canva
Webflow
WordPress + WP Engine
Xcode
App Store Connect
Etsy
Printify
Claude
ChatGPT
Meta Business Suite
Slack
Google Analytics / GA4
Mailchimp
Google Workspace
Notion
ClickUp
Figma
Adobe Creative Cloud
Canva
Webflow
WordPress + WP Engine
Xcode
App Store Connect
Etsy
Printify
Claude
ChatGPT
Meta Business Suite
Slack
Google Analytics / GA4
Mailchimp

Ready when you are

Let's make your brand work harder. Tell us about your goals and the fastest win we can deliver in a week.

Or start with a free website audit →

Locations Golden, BC
Prince Edward County (PEC) & Toronto

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